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Varsity™ Breakfast Shake – Convenient & Balanced Teen Nutrition Concept Sheet

Varsity™ is a breakfast shake concept by IFP, inc. designed especially for teens. It contains protein for lean muscle and encourages sustained energy and satiety.

Target
– Teens

Properties
– Lean Muscle (Protein)
– Satiety (Protein)
– Sustained Energy ( Complex Carbs from Whole Grains)
– General Health ( Vitamins and Minerals)

Positioning
– Breakfast Shake Occasion Driven

Differentiation
– Better for You Complex Carbohydrates from whole grains
– Heart Health
– Source of Protein

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